When most people think about the price of a domain, somewhere in the range of $15 usually pops up. But often, domain names sell for much more than that.
The average price of a domain name sold in the secondary market buying a domain from someone who already owns it is in the thousands of dollars.
It is not unusual to see public domain sales reported weekly in the tens or hundreds of thousands, and often enough, there will be domain sales reported in the millions. You can check out dnjournal.com for weekly domain sales reporting and annual historical sales reports. For instance, they report this year's top sale as Ice.com for $3.5 million. It is always good to use this report to see current sales and trends.
Nailing down the most expensive domain names isn't easy most of the parties involved often try to keep that information private. There are various reasons for this practice, ranging from wanting to keep their competition in the dark to not wanting others to know how much they're willing to spend on a domain in the future.
It's a pretty common assertion that the vast majority of high-value domain sales are done with some sort of non-disclosure agreement in place. Luckily, enough sales are public, so we can still have a good idea of the domain market and its health over the years.
And the most expensive domain name ever sold has come to light at $872 million. Yes, you read that right. Cars.com was valued at $872 million (we get that number from reading the SEC filing, courtesy of the parent company, Gannet Co., Inc.). Imagine the look on someone's face when they were told their domain was worth that much!